Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"a4845c545e97bb97c5f8d432f8e52c16","s":"90fa5fafdadf5de4"}
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