Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"17433de69a8ea1b9558e2b689f3865c9","s":"f14155d60522b116"}
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