Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
{"ct":"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","iv":"b54117abe6a1fd14b496ad1da7504f39","s":"c69405e6defb972c"}
Share your thoughts. Click here