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Feb. 10, 2026
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Automotive

‘How do you Bentley?’ global campaign launches

June 12, 2024

“How do you Bentley?” aims to embrace a global demographic of core and aspirational luxury consumers. Image credit: Bentley Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley

 

By Zach James

British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.

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  1. Valentino adds singer Sombr to brand ambassador list
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  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Estée Lauder Companies raises full-year outlook
  6. China’s hottest trend, Ins Style, was influenced by banned Instagram
  7. Champagne Telmont earns Regenerative Organic certification
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  9. Diane von Furstenberg named Icon in The Time 100
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