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Dec. 5, 2024
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Automotive

‘How do you Bentley?’ global campaign launches

June 12, 2024

“How do you Bentley?” aims to embrace a global demographic of core and aspirational luxury consumers. Image credit: Bentley Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley

 

By Zach James

British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.

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  1. Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
  2. Louis Vuitton lights up Fifth Avenue for holidays
  3. Rolls-Royce reimagines monogram in digital content
  4. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
  5. Baccarat turns attention towards elements with ‘Inner Fire’
  6. Bugatti opens showrooms in Munich, Vienna
  7. The Macallan pushes anniversary collection at JFK, SFO airports
  8. LVMH launches employee-led accessibility initiative
  9. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  10. Coty, Swarovski sign exclusive licensing agreement
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