Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
{"ct":"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","iv":"05822bf3428b628148514f8d1fbfd4fd","s":"ff92fa9423ac5d9d"}
Share your thoughts. Click here