Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"8037d29db2cd8cd2272450e5846e9eb7","s":"6f444e19b757d687"}
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