Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"828925f87f6d44632a77390c53cbd66f","s":"7667fdfa3ae082d9"}
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