Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
{"ct":"toJMzMy4Ya\/nlnaDK09mth3LuJ8PkckSDvWSqEKtG6k6r+8CUrsNQGQlmMQUmImxlg6QcYw\/KNJVHbHs3xOnS6vIxhDCDpnMTI6luyi0og79K2eGGyBFlKa1b+1u9xYMpyVguOz16bMZer4z5SQCDLk6owoUhmj9bFckDn5YTK0mIcPkCDUTHzlg1JT7vnYZU+zRFRHVe5ouH+xOt8uwHng3GwQzB299yZPwyYiek4J2YeqiOqiqLBJIlAx8bZYn+2Ex\/PRBFm2q7yOwfq6QXkLB8zSeISmPLVq3OQlH1+i6P+VIas5H8m0tFlNILjONn6BoDUjRDXE1WG7j8QBjEL4\/fFPKmI6jA16OqTdNltHGIqs+2SWY0jtOCdLZ1wQLc5r2IPAb0jrxfrL3FUXEfXoby7l33pwLiyH0efZi\/M6m7kr98EvVRy4Bk1KmgpHp7zz8IsK803PbTADNtTzJVayRu1dZz+RDDdxV\/IqTECGaZtw57lQwgJaE6u\/3yVMJEpqSozqIH\/rSDLDBxrCyJXXKPNAqr+nDIsExXTIsY1oNzoPKAF5d22halEwZbMrgW0e\/buIP7TTm7yz0puw82fokrhMyXZT0qSYKUbcfMdKd5Bjt1s7m4+wed8Ykt9Q1VVy3XZt6f9\/uPA8i9YL5wTxF5UuCzTQ9zD1jZoZjfllSt9i7zPt8L4ONKu7\/EowLoGdbE6wUvrLLHKVCtqaQt3F2kA5RMX6E0Kk9TUsQ4qxRm7eh8prZDbHzMP6F\/LjfmZiuoZ43hNFoAu1LXtIJA3wpfZ5EIdOlJyR+n5TLyKSzos3kkRueY+5lajn4hQ1u5GYvaBwdZqqODNU1ORC2fAfFv4i1jEWtj07AOlPV5JT2kQPDKnH5Q\/iN6yUfgbW359Z0BI1sa\/pafgtMbOb2mLnDGtXmUhHteBI2DWeWPZWXtNLUvaR0smK3XnXvv1osnRTwhL4eG3luUhPYs6cyLcUutLqaR7b0NITMHUIGq8E8PDCC02G6btAAwWqaSdDufj3NbfcijpYIPKvXXCnsb7WITbCAePG8mVGFWbVKPsdjblzxdAp9BJiDYU8oUzqIUhaeF7iyzM7Z7wCpFr2fZYk80snAJSJacYVvGugdUqlxDx4GM0p9ObleqY2QFZHXN1dWfs+YapDx9xMz1gXAY2glxV+nl1c9maaVUJxlggL58K7B0CdSJnDFoLdKBUsDUUT8NZnxKfFVbJEN0oUU1ArqdXF\/7VFirhEMfbvRSZojmkPxQi6yyGdPKKMyJbM0KOJ74OVaxiHx7fHB1Eu8r4WUNnZYYqoNCJG1SjdkyePft08g5WIUNSZ+ohgNnONrauYOGMhF1cnb6GbpyxggdYUVG9HFJhKmOf1IJPx\/ikARKYesgyFFk6RK\/zVjhNT0Q1rtUZLjEpwaJg4tGIrhV7V1rvmk6E3xGhPLNp8vkIHp12Et6MXTiwnru5eE87ccq7pzViiN75PesML+RFWeepGQM4aipb65SxhGneYjcVHh9eRUoRtgzUAUnH\/AwF9GtypgvcFmiF6nHfKgQtL7bO9rwQ7U4Ui0TD7aPt+54NeflUrsSdscqAwlQVyP8NkVxpTQs7dlF7yd2GzmjKbHIpnsNpmEDRq5iX4qwXBzbTrrmV9wL2bkMB+liMnGSGRif+VsnIKiAmuH\/Xxm51204SpceBg7cANVBWMgcDXaCq7WAlbKEgCSUzEXqQI4f93D+GSkurA7djNH+v1UHzTFAqou5A4FovOtuhNk+J1nD5VkLz6m7zBxNnB+o6zp8Z41NpbkgT2rAidQ\/kD\/0P8JAiD4JNRhNvfWuNreWPYfp5Xmae4ua3Pzf7lXGx4JuEiN1\/yHeBpKVI4xCfp6l3xDjmdEH5\/YJg4CQxo6F8DWK3MwH7Gog8UqoE9dJC2XIDcWkgZ7W3D2o1+cGQc6+x56+KL6RNnyb+GIxZjlK578WHY3jRXgA4hu3bE5GdsDVBwB+qZUqWz5lkEgbZgwNcGi324C5HxMgtpAvbwcWylYmSrAofN2BpfYQYNYdEBo+NQ1rwyqip4dHzXU27xTa9vXyaW7iFNhri1w45Jn\/QaWZa6xpv0aXHvFnJTotoJLCWst6xjCPh01Qr7DfNEF9joXsBdQJ94guPY1boQoY6YAblwbHfWpD57jYjaL1O9QapSJwz8qJYrorOs6Y92Bx45XK7L\/q3p42QtDDvPfiPcD6PeQLpotnd+ep+o4lsISU\/whqezM0g9BarBFv40mhnU+c4UNDWIKnOklWxd+Y1K49mkZwiwS9TyYITTHxd+ikJk372xpIRbqSgarixZOYz7JRR1fHW3lkUrmPhSWAlbyWMdCh++TNz2SG0svh7389rwaFPNhIseqFpibin3L\/pvKOprY0CSkLkIULhR+TuyVv3a2B2DDiMqLwrI1TTwPy6ZuZuDYrXvi41RV9epnvaaaRka6P3Dj838TN3hLupIz++B3twC\/rjYe1KtB\/O+SJbSuV90xZ31BRfRlLDlGOmr1cUWYTDHikdSm2y24uabaYkh5FpsQjXHjpPx1gXn5cwmDYpN7M4LML5X1j+P58AEXVspZsmt3Y\/w3ftG5lJ\/ElRl1jyVOKuCb6nNkWzw2Si1W1nfqIAjGRJU7PmA7Ds5hn7AkQyco2jkcyNcY3U\/G4jKZHVThBf\/jYrubFI2WSXvHbNJb6\/emblizcPnWav3wxCkN0Xrm5W0jjsOiAV1RoVAcT9SdhqrtjU0kaDHOputOt0p7jHfPJ5C5QRec5iUr9D2+KyFrQghOT9Hc79zV6QAzNrkzibIpDaS+hKpBxxYpD5od5\/i0x\/E5ozzOCorqrFnXCXw7nbhmqTZ0zA824APgHhMrkuFFmCHbdt7T9hSiQDCIvYRgbBHABzLKTMNaXHXHU57OE0Cm+iFOvy6YbjPvPuSYHpEfcn84\/gNXcG1xkslaSau7UxacuQb3yb6R3Sw\/4fdVSzz66TUEStS\/cXdQ77tm3YQSBGK\/8xGOSxHN3LY\/Odj\/MTk4qWSMMxeqcpGaC7WZQbrS8PB1bfw00Vlo8x8BlUrShmt5SKvx79FqSQWEgUu+\/pozsYDPAmgTUWLvVlGFKW3bzQXC3f6w9H+mGXGhDacb1qc1D\/w3ZjH9jKnKu88PYDBUaA1vU0yuOrE2e+NYxRpSVIVlPenWLJ1sOApa8PitYahH\/gIuOFvPyGyzoj9fL3vxRfTjN\/Y3kdgdj13k147PCrB\/gg5YiyltCA42rsOsPDXA1fZGMlWBDRI0cr+IWgpcpWq1c6gQldlDQsETC0\/7tenqjGWEa40b0kD0DZNPH0E958t67oiw8iX6TmcEF\/R3lGEdIfot3yBXbNdMHKksIVMh0zcVTbDXEQiAwp24gx\/tbR0jEdzqEQbvnytMeSuSkqB1f38Mv5jl\/HJoRmRI12XkOxArVmu4WvQ5M8wi0NlCHC4wScY3RVE6TDylTwpkjLsJxKh+1D+xe+WGWWiErDqJySIfamOPuCaz2mli5KuHY1qKT1Zz53txbgcIZ1BLue5HqT6BD4pEM5\/J28TcJBUyYInHoIL\/XuDqZwYmfiP68Hfi5UPWJlYlFRFBn9yCJWPMAfcj4uizQslH0GD0Uqxln9I2qRVY3Klstqrkvhdxl7YhmWXREp8e3A20d8deTSihCTAO2f3nYC24qWrY0gvYlrjSPICf5sohmtjXuwC2RUJ777yrwC7mDO+BoULLhCUwXLFWW58SrzitDJr3GcKmX7J3x4M7R4hbTTihcFYYd5Fg4\/sqbjKp0xqrZkpAsEngubsnMhbGIz+y\/O2\/0gNir4MMjvRj1fiU1QCiBrADoex9rG4jNcVyo\/TqKZtfRJ9ejL\/OVSZ96ilaUpEr60oMvLs4Xj+UYbJlZUTleGy83fWVGqSo88guRGuZT4maBhUHRTO0hyv+65fLEA2Vv+SnjkKdI+g\/kImEGDIYgLZiaCG1nuhR9UoFwNONxLBuAZOYeKxa97geLRzW28A\/K1Sv4o0e6tQocBgpxwl3jvdIMR5uaJMbLoeEumrJ8o\/jHEyR3IW47iZVIEiMSSMUbfP7urWKS4l7atMV1UCpSg8LLOoZg00PqrCqBE79GQUmdAkzzU96LOSWjbqye3au02Q65aYjsJPpkok8t5HsZoaIBGdFL21LTNPR43VvJddChfrOM+dlJ9IT2HGOk4FTyltzrtAJOJNP6O6etPBtZktENH3TDyEdRHzWYFwPgra3O+0AxneNuTYozif3ZK8umI1jbU+n0jclKHcWsSkkbRvVIq35Uo41vSYixJHhPf0mQ45V4bejxzSi8rActpIpyVAu6Uy\/VysHwQz5uosmABfkW31rwO3kdfg1adCSx\/05H0T6ImL4LCtYFjKpsYWCHgzRgPFYMHMXmqwj0vGQG7RrGmcBmJq0hW68fqnKse9mgpEurD\/6+V98uSNmTshNBMqmsmFbG4dlJ27sl9KNHql3aAgduHqWY7Az7mNhL1iK5H2WZDCnZsu\/pNrR1m23SWXHQrvO\/AjfZq8lc7p9YPKuEcRrk5\/SapRu97Pp7Gp6u0YIHqktLdKHSiH2rLs+fIs13yZQYsqlqvRSWqvHX5fIyQCfN\/xkqB1yskJUIQLMYDdHYxy17qa7MJfS1AGPseF+LFTxw0v6\/hV1yLlM1PF8CrvgeJz8xNlwJA5MD5sZaf74OMFHmmrOd9yTQu2sk5wEJph7b+JmCQbkNSqUcnss5JDHr31Iwci8Bt1twt4FLIVsQ9fZ67k+xv8bGMRYGcQYkr7\/snMorOgaUFAeU\/nc3yNKy8E7KnCznNZ2md+0diUSkB3DJriCgpevOF\/2EWH0AqjaDq1xVFgxvcE+gJOtGJT3DvpK6dY8ncU6\/AuU60BCWn2dtcSPbpthz4vMDYxSEVQArM3EFYOKxlDU3i\/O8\/8WwUe3CKe+4Ou1N4hP4peSvnIKbIhyNibBFZ9kUnWPX5HID9dlT+NvasXf2oSoPBc3AJbhw6aeG6Si0STAxiZHHDGg2ElT1gUjzhKYOngGzuUFcJ40MUnGTOs5O4roMLd+en+EneYzAgTWaTk\/J2Giji2oXPkbhxViH\/qiTBVNrJ8enN+obgOcxl97xHr5uWbcgbu2b3zsKUS9FEKf70Qr6vXKq7Ov\/huKiVFUhGKgypbicvgce0o9BU4qyl75sSB8u1lqNmNuivgxGSUfpws0zFHEPos7SL125bB1y6FnjibyrcwKGwTy\/aKJTNfmx2khtRHyoSS4H+HiMZ6mdLboi3XVC0bwoUudtEV2cCoQjBd7aZQJ2y9WgUVfJIEbaFGZxjBOaWHgHLQ3KYvv2Eo3uh4GMu5xFXO+jzL+NRTbQqy3XiVAg8WOcUmLxQJ8Nh+li0CwBNb0Tc62Ns+K3wNkifwz5Zq22FpQUy0UNx5QaKJBLS2ZkfJDJ\/CFUgSdPzpbL5odWcp8I7cTfHD4sCRlP6TqEY0OBDoXj0ZvtKiPfdJHmOM829T35Gz49Kzxd9\/7U4BzlQRo5BalO1QIhigK1SCKoqi1TKDUndloE0uuEaIQhBG85pLpFL1phyLWMp7xPFCiHOdwEokoF0khvQ2E3efsTVpLfx8eniLQWe0cWOkwfWzjWKWBMLmeUXcvHm85H6vYX185CM4XsS\/xzA\/bGHa\/wInXZSj1VFb3RRU7sMTyRCHQXpuXDYI\/xW+0T6uAHlTLyOgJlBrSvaGbnv3km5YYSKBiBxeY+4lacjoB6KOVZnEhg+Hk\/rmzQEZc\/8QdQZ\/HtJ1HqlkvE1LFlLQa+9oSq\/lhqlecxL+zUmIirXq0iVAGoAH6NPD7rOVf20wrH8Y+5gxQEIJ9o+bFE9FoUwHIocFLa80UIexx4goNT8OVqYMLNBFqYPCoyST3DkeLoC5Cy5R980K9CFM\/MYZmzULGYQyCTMZ0q0wkKnyYoGopON6SuwuxC546RiAisUAd3YlfYEEvm1ASfMgywsIwkKhgHODoF0+kPGBqwK92llmSRzTF7FdCJn9771z6i2xx9agwhPb5CZ7mNY7OJy8flR4Rb3t\/lq7Oo4zcK6KP\/F+XfqZLW0ygIxaBBG4pw2OSUFmnHKI1Vk96SgP7JPru6GtB+ZVUNvF4PWB6UfRaSR46EaXbKBsKuZ\/6G\/vOiZTaRQ3a10N7vZtIWwzJh3I3NgcAftd79uUONvhvtdrvbDU3FcIFFm4qMXHjO1+QfWCDxqiWZJzd8CIwYhYtQOrT8qJvz6f9Ai3vplM5AcVA7Jg4P5Lo7BZxZ4I1CcB8MonPRnWb148wNZsNpikveqnkzbS1Cjb7OlVS8cV1hhf7A0gKJanhsHCoOWnEEZ1p\/0eDiT0SbbK8UPFR8iRSvr5psMkNtGQLXy8GqK58IjMkJnQ+TEgz7A+T\/eWlEJAj3+nYMv9kFJiC8LaX5\/UxIXppKW1jyFoq+KtEQBKIx3ohCAZnYLABkXo\/0jj4o+ILK0fHitIlChc0\/E8FPFzKGxTdujpLkGuDi35z59d5rcvTtv50idGjE6WiQW6QDmcIHAQwPjW3WaGpyWRrFe3cjqvQ3eoe\/vo8x6qIH8YgdHKvDFgOQ99zecrt9FMJkLLVR9bWIoKRtIBlnZV42GbRqbQ7vmsQLsvifsUzN8wMw0nQw4H1IGSJ69eq0wK8g9bixj7MvsysvK1mmTwXq0PEEvXbjDThP6eYx4DXtHjbOCrPwTTwDHU2y8Ar67nOUdxUWAmkxCYcj6g+kvL2YNSv7DThz\/Yz9QAPI40TfvlloNFJPHb0nOhDNaGJbwdK4bdLbFVpPkm3N6uxrLhpdM\/C8G+577W+jYAPSWE8BpCJY1B34dS9a6b4o9qWe0Q5kYDe+LTxqcbkR1AoaXE3zrpEC\/v7j0sssUyi6yn+9\/kaR0RksAFrM0AerGFDAWqHihK4rSEqrnIbJuycyVL0YdGFh0yZ14+avxeYhchKlPanIfFa2Y8U7XXKRg4ZUf++cg1zL0sj0ezqat3flXfZPfdsKRgeYjcVmFyCUuCYyLqhmMVXPaO7xClRi2rdOALurS5b2D5owL1KZV4apIslvmyJ9Ht2LG0aS6tB7woBc6vzbY78k8+bZesu9B75ByZfh+9eDeS9I0RYzNM+9xpGvBIqitDTvgIDRuP17vlFpO5l1YF3Auus\/tKQE9pgl48Y9sQ+ZA1dAEUe9Sy6bRAHCk5u7S1b9xAkVa3mqqe8xImWkstL+ewiRiAZPK\/z8PP1zBg+Su6LCV3YVb72dqBlsUv6TIjk6VyWrZJnmKDSw3MxBBi\/uxal1myNXUu1HZNBHbaqAO\/0Xxym2bdlfvoGoPnKBUYsvNPMUnDKZUm0OJpLAkEttq2++ba+amY\/tGVh9ekH5GN7LgBLbFqd1R5xfdB\/+w3\/Zzqz499x+A3Y1S23Ie\/OOCw1prD00J6b2rAjkb0V4A\/7Sz3bNB4Yr5hP7AhSSw5sQfEdD3r9cHU03dpTenXn9U7xDxS89kO4\/ozxHj3oqqdmgrpnQ7dLGDTeHjcJ8nr\/uK7f35aSYIn\/n4taB5kJILIMfqqHUe1qLerl+LwS84tRLGfRlkCZErEvRRpb8fVcP6ocys1DwxdrovrQmyDRJUJFqWBIcVj2du0xdgcBXUVOgicCnvBW7Vz\/0s2q2eAyDGm3p0D\/geI90q3hs4DuC\/Nr+u\/cXIuTYe+FvfJwhzGz3dFJFyjJFN6PNVeHMeNNCL\/yUSixDCGd1PSpnuW3t9ALwqGdKdixUWgkdYXGfUlSug9sU5jB74KITlmkJ1vfK\/nGDc0nx3d1IPzwxh3PGoAJm8bYVIY1pMfMEPlgX1aiP9WFMeYlQwzvPHXRf6WkdVemPDlpwTdv6HzgEfvjVd5ZAY5G5IIKcaCbOR4pd2f24hMY7MPMBMegugzHwvx7fWoynrtxjq7Kb\/jM5oQHlJVnjk4zsR42CcenfVATO6\/ZD46Z0\/mFEEtt9TvG05Bj8zoIBQC8vYnaC23bMaW69IDj3eWofa0Ffmyv5VPZOSUgWWcqjuHY3Q6hLjUxSB8bWtU4VxHoW16Pz1uWDhBTuccrKiYSJOycgGffPOohmJgiEP1JCjBhyDNgWpHWJpm37kket0UZLidZlZ66P9dJmsRVo+MY+cCv9ESoqq1FyaA+HVkq+sv7EkRL2ANSnMkwk1SMgwpSesRJ2W5duNMPDk49hgHIubRVEGcai6ie9rrnE2tmdNXSQWg3fylBd1cefKHf67zCwCrZwnVWIfWHnRjdCEtuixKO9xT6VEluuW2kJG2qyF3h3+eu7naKcRIwYX3tiiN\/lYpv5FUlrPI6FFEY1IymScFc8j181bxHmDHo0EpIEG3eEBu1i\/xllZSSDlVv+mHbifPuLn7SsI0KY3nizMUopjZJyOqkwt069aTMm06UB5WHpqeBvpP8ipG0IP8YVCQowI+oZdD639socwiLDU1AjCRCwmQHRm8C4kzi9qdY1nzAewaiiItOoTaJb+2W1Dq9V0IiFxQ4Geinp9bG158jo2Sl3Q7mzhofl1ZCoMOspsF6a6p601nC4xCTq1zhiszM\/PyRr5OYBo\/UyO4vVaSZM63WR4IwR4jAvdyWT5zLp3mvNE1J8PIUcdWWIcOR1P8HKuK6VGoxLZZilQZm8x+CVlFHE0pwtpRVVkAYow\/0KKfkBp6gfMsT76Nm9n4R7Nfv6JaCraiyvhEQphjUgT9vmj+6yfK3AvIa31gE98ib8P3TfwTSXZozQZopMlnNu5Y\/R\/mMQlt\/K9DxeZmqx79IWas6I6j0q5wCr5EqK+cSAzyjBG0om6yztlDIrxWHycK1r571U7lKgoUDqj+x9QNnjrhTjLYv0Dgd3uAZHih15uooCee+3xTPwNPnt1M1vrNdJdG79KSyg4KheRAlNc0jFAkqCubz8dUSQAhJXmYMsqGpUhOX++sW1e\/GGrXXYa1u1O8dnBaZ6jqnSNHCE8KL8bnRNYV\/bsraLRYPlcczb0Y5P+X+xvCJg9RrAth05UPnw2HCV7KGJgGoeAYPLDIbuIdKXwFAzJf1L4rIJIW1","iv":"f5a6e8f3722eef405bfbef64f4907414","s":"5060cd9f20edecd2"}
Share your thoughts. Click here