Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"70a15169ba493ae4c9cb9e88ba671117","s":"cbbfae2d3f90a8b8"}
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