Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"e1d33308a49773bac2fdf88860cbc5ed","s":"8ec330339ff685bf"}
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