Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"dd9698848be2f4e43b6464874f2fafbd","s":"f4ebd28a144f11f4"}
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