Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
{"ct":"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","iv":"83d25d2d8634c5a43e79c4716a73e2a2","s":"eed92440772c79b8"}
Share your thoughts. Click here