Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"e9181142ed11f3e3f7e90fa48aafddfd","s":"2f9e840e2442cafc"}
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