Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"833e178db27a09b97640ad20ac14da1b","s":"c19f35935974ae8f"}
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