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April 20, 2012
By Tricia Carr
Audi announced it will acquire Italian motorcycle manufacturer Ducati in a move that will likely result in an increase of cross-marketing efforts, but experts are unsure whether or not this addition to the Audi family will dilute or strengthen the brand message.
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","iv":"c8150b578a421ab6ac8fa6c54f21633a","s":"f6d0d20d2ac2d48c"}
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