Advertising
April 20, 2012
By Tricia Carr
Audi announced it will acquire Italian motorcycle manufacturer Ducati in a move that will likely result in an increase of cross-marketing efforts, but experts are unsure whether or not this addition to the Audi family will dilute or strengthen the brand message.
{"ct":"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","iv":"b9f38befb256106db6543f45be3511bb","s":"2630c2a03a9e89ab"}
Share your thoughts. Click here