Apparel and accessories
July 12, 2024
The ads aim to capture “the renegade glamour of the city’s youth,” according to the brand statement. Image courtesy of Alexander McQueen
By Zach James
British fashion house Alexander McQueen is taking to East London for its next-chapter marketing effort.
{"ct":"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","iv":"a650aea8bdcbc77f032042f7cc454b7b","s":"3d9c1d43a43e47b1"}
Share your thoughts. Click here