Mobile
April 24, 2012
By Rachel Lamb
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
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","iv":"c8c6a21f60abb78cc748be243c11b1f9","s":"1807c3b11a567983"}
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