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Mobile

Porsche revs up mobile presence with print-QR code combo

April 24, 2012

 

By Rachel Lamb

German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.

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  1. Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Only 1 in 5 couples make financial decisions together: UBS
  4. What luxury brands can learn from Lanvin’s blind boxes
  5. L’Oréal, DFS expand beauty innovation in China
  6. How Condé Nast Traveler chose its pandemic-era Hot List
  7. Day’s wrap: Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  8. Bentley unveils new men’s fragrance
  9. Tapestry exceeds expectations for Q3 2021
  10. Launchmetrics, TikTok team up to support academic research program
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