Mobile
April 24, 2012
By Rachel Lamb
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
{"ct":"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","iv":"0d1bbeae2a75f9a2a4cb6ce2092c8a77","s":"e52e73b84c381fa5"}
Share your thoughts. Click here