Mobile
April 24, 2012
By Rachel Lamb
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
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","iv":"cebb986a08285e9d29bf46fdb887a276","s":"cdd08af6a84a3fef"}
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