Mobile
April 24, 2012
By Rachel Lamb
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
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","iv":"2a36b15d8ada1114ea2d570e79ba7418","s":"081dd1249743424c"}
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