Mobile
April 24, 2012
By Rachel Lamb
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
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","iv":"4522adfda7a1a920efd86aa22638d992","s":"3b681ca126f157b2"}
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