Columns
August 22, 2024
Seth Casden is CEO and founder of Hologenix
By Seth Casden
As the luxury fashion industry continues to experience turbulence due to diminished profits and changing consumer habits, many companies are searching for new ways to distinguish themselves as premier brands.
{"ct":"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","iv":"d8304dce92fd4f52542351bb089e0bc5","s":"89e9dfbda48df0c8"}
Share your thoughts. Click here