Columns
August 22, 2024
Seth Casden is CEO and founder of Hologenix
By Seth Casden
As the luxury fashion industry continues to experience turbulence due to diminished profits and changing consumer habits, many companies are searching for new ways to distinguish themselves as premier brands.
{"ct":"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","iv":"879a597c31199817c2c39616cf476b1b","s":"643a9e3928bde699"}
Share your thoughts. Click here