Columns
August 22, 2024
Seth Casden is CEO and founder of Hologenix
By Seth Casden
As the luxury fashion industry continues to experience turbulence due to diminished profits and changing consumer habits, many companies are searching for new ways to distinguish themselves as premier brands.
{"ct":"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","iv":"dbab913400775484342f5d39a2a626d1","s":"83e31fecef8a5e06"}
Share your thoughts. Click here