Columns
August 22, 2024
Seth Casden is CEO and founder of Hologenix
By Seth Casden
As the luxury fashion industry continues to experience turbulence due to diminished profits and changing consumer habits, many companies are searching for new ways to distinguish themselves as premier brands.
{"ct":"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","iv":"85c3baa3374423db49dbd69c5363d685","s":"467eca0209db71c8"}
Share your thoughts. Click here