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De Beers, Clarisonic engage brides-to-be via watermarked ads

April 27, 2012

 

By Tricia Carr

Marketers including De Beers, Waterford and Clarisonic are using watermarked print advertisements in the May issue of Brides magazine to allow brides-to-be access to mobile-optimized content and the opportunity to participate in a contest based on the title's re-launch.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Dior, Rizzoli to release book on Lady Art project
  4. Veuve Clicquot debuts après-ski activations
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. Pratesi continues retail push with new Boston boutique
  8. US luxury car market expected to double in next decade: BCG
  9. Louis Vuitton introduces Visionary Journeys Seoul
  10. Savannah College of Art and Design debuts SCAD LUXE research center
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