Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"d59270b075028f9b810321441f6105a0","s":"91c47a6e2a5020cf"}
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