Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"8bc1bfbef178ec495cb38ba59332459d","s":"16b13b1f91b0b8c1"}
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