Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"7555c6e85d232d2b0c9ea797cb82112f","s":"6963a545e884896f"}
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