Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"11129e9c2c42d25c3f1c85b15c9aad41","s":"ae0999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