Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"df78924570db832cb0531cfbf81201d4","s":"4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