Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"a5706c3b98cb9681ef3c4df0ed0508b1","s":"541b505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