Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"890edc210c64dcd0718f73ba9740ea41","s":"95137f6b57916261"}
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