Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"4300fbafb4766359d35d5e658b18ae8e","s":"2e1b3b9698def9eb"}
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