Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"56e9a266d0a5536202419368e37846b9","s":"f91ef08f205ba2a1"}
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