Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"996c0a96b9b574983cff2267dd1c0d43","s":"1c0cf2aefc190335"}
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