Watches and jewelry
January 6, 2025
The company previously served as timekeeper in the 1990s and early 2000s. Image courtesy of Tag Heuer
By Zach James for Luxury Daily News Service
Swiss watchmaker Tag Heuer is taking back a strategic sports marketing position.
{"ct":"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","iv":"6d98ef6d402a825307ec1baa4296e686","s":"39107afaa72294a9"}
Share your thoughts. Click here