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March 25, 2026
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Watches and jewelry

Tag Heuer returns as official Formula 1 timekeeper

January 6, 2025

The company previously served as timekeeper in the 1990s and early 2000s. Image courtesy of Tag Heuer The company previously served as timekeeper in the 1990s and early 2000s. Image courtesy of Tag Heuer

 

By Zach James for Luxury Daily News Service

Swiss watchmaker Tag Heuer is taking back a strategic sports marketing position.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Estée Lauder Cos. confirms merger talks with Puig
  5. Longchamp, France’s Shapers Club form artisanal connection
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  8. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  9. Boucheron opens first flagship in China
  10. Audemars Piguet brings AP House concept to Miami Beach
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