Watches and jewelry
January 6, 2025
The company previously served as timekeeper in the 1990s and early 2000s. Image courtesy of Tag Heuer
By Zach James for Luxury Daily News Service
Swiss watchmaker Tag Heuer is taking back a strategic sports marketing position.
{"ct":"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","iv":"3da4dec022c3d7ca7a1adf7cf78756a2","s":"048c0b8499ed0a22"}
Share your thoughts. Click here