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Feb. 27, 2026
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Apparel and accessories

Fashion celebrates the Year of the Snake

January 13, 2025

The industry’s promotional activity for the Chinese New Year is lesser than in recent years. Image credit: Burberry/Walter Pfeiffer The industry’s promotional activity for the Chinese New Year is lesser than in recent years. Image credit: Burberry/Walter Pfeiffer

 

By Zach James

Prestige labels are ringing in the Lunar New Year with a series of campaigns, capsules and in-store activations.

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SCAD lands $10M jewelry program endowment
Loewe names 2026 Craft Prize finalists
Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton