Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"2f04d1fe2851ce2bc65e7c389ff69fd0","s":"6f8a94bbf53424bb"}
Share your thoughts. Click here