Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"4e09452c5f8e4dd4892facfe5919e984","s":"a5e7dbe0ef37840c"}
Share your thoughts. Click here