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Internet

Jimmy Choo reinvents photo sharing via branded microsite

May 7, 2012

 

By Tricia Carr

Choo 24:7 Stylemaker user photo
Footwear label Jimmy Choo is calling on consumers to shape a user-curated fashion Web site named after its Choo 24:7 collection that may position the brand as a go-to style resource.

The Choo 24:7 microsite presents a collection of user-submitted photos from select international cities such as New York, London, Beijing and Tokyo. The site is asking consumers to sign up or link a Facebook account to post personal style photographs, which could strengthen its database used for future email and social media marketing.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior dives into French Riviera with escapist fragrance
  5. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  6. Dior, Rizzoli to release book on Lady Art project
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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