Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"ab28a4862c92370822824b2d19ac62a9","s":"9b2766e1b8c8320c"}
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