Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"3334d2da7313f12fa1effde2120d8c3d","s":"d881699bd69c633f"}
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