Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"734d28f6800aa9492fd6ce64046a810c","s":"fcba15520491968c"}
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