Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"476c89898e53e5e2adfd56e1c49283a7","s":"91ff9c1491010040"}
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