Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"c3976d51fd499d05066bdb866d5dd970","s":"b7d83725e2b57ebf"}
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