Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"c3e2f8776b63df0483ae2249767ab075","s":"75ca4c45f5cd0f08"}
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