Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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tq9cfHd5rUcXGdb7FrBUD0yRuPcUqgxwJiMI9\/AB4aDFiTBaAorQ4xNnEBiKeyMsmMQADNaYeBYBCXYaS5jkAG92vCsXDJ8h\/6ZIxy4AX+C\/v17Mo+7Aa3z7QMoq281WfH0PSWaH7GkCBDvEVSlqNp24OAla9zwivt1oHOpxNef6M61EcC6tze+dM61wHd46K7zD72c4JzwTTsGf5R68\/UMLbpIHOsnjMFjFRFHE\/Dd\/hPkkglGmdrSbFxWl8bne3\/Q7m9BVHPxfgwyPtWxOaZ8Tnz2Gs0jldq0L4XIiKJyc4bmPJRQaRr8eRFFIR5RKeHAgjUDldrYv7gOHpQEqhu7\/+agqdl8Tv3GEls+WpYVzFSCVtYtXNZuenj9h3sHbE\/470V3o7rkoBITMET9OWfWDVK2tAn0tdY0zOXCAjnHM3OcjvSnuxHwEUzi5Jt0oRlbTGdA6\/0SH\/H1+6G9cWuljrYlO7I8Z1ci+bi+HXy6uLSha1\/J0tnjqvkhkZYBng47+PkmoU1giohVFB1VF301QCpBFBI+M6kmnfXZlnfJeo91kXt38J3Xxgo2fcCzEPEj1oPOcfPhVFUaAzXPRhz+o4hP05DObZYnZaa0KYoW3O0lfHv8QSVGnQ5WOCvbKZFNBfeZiExD\/F+3R5L0qbWKXo1twqzGunCEXxwdR7WowNIB7TjuFOZaUSsxUgdvcxEjKejUp\/2Q+4G1dXoU8jFIqOeBxjuVSt11aX9ZWuxi7Cv2PuIqfrpSIAB5Mk0S2P7hYC6lPUAJclIksVo5IeZhzLVaWAeknTvJEakFx0ORvnk7cQx4glkKXfu7NS\/uq7Nv49kT+CWGjjRAoYKncOYuvuI25WN6\/EjpMTlpR45fQgToXqWQ8AL7Bmx6giMof7JWWTPxo7TN6zuSfaks+hSyb3vgirWRA1LudJ6PPMGR4sAwAud46YJfH+wLFGSv4VyV7g1aKY28N2+8OTzJxqZUJVlg8wxN11XavvLR4cfgJSAsGUlJQV\/0+NQfvS31c37jO+8qX\/yEqGLwMatKO9M\/qns0XvWZ8RWLEpgNUH5uW8ftK6FrquFlTjbFCNxAIScRSHcjjaSEw+1jb1P9YhGKdcDlu8vRs2HZHzwV2EMNoXl53uZvQtP5PpguudCZr+myaoypXoPZy3EiB6grV7hABVXf3V2e3THgxGKj37a41iTm76GKphpNr0P+Y+BXSXwndf9khtt9Y+5wH\/67E+7Bw4pgvdOdFAxX6En2OxPF1yLlcfCRTFmNyRat8HOl09Bx5\/b\/JWnsc+vwrtiP6oXgmLu6d8hPTcZQ5V8OvdmhkYik2b7RtfOJLsoVSuqWctceR\/7OVzrZe1JpeYOkpap37NH0S1+sNPFMpusz85nPD63dSan94DhnaNMMx4D94D8eydQv0PQDzGsg1ajHVHl+kZe4JhZckOaHeZPL3tZGZtikMz0tjW+3tTJXEJW5qb\/usZrxa332RP1SxsnNjynIpxCfEoFJ\/XhYDd3R2vpfwqJaOufT2BsbdRGo8b0bNqOv1BUQagrcOT2JkRe1AKeBJLhKcCQfg3ldJ63LTUiRMzz71nMOBTloIz3F2BVSIc4liUi7q1kDMv7eLwrTJ8v0uIzH5DBpe7kKquheRzXWHnQNEeAWzsNqHJi4LHDKF7hmRpqRrctWQB3fLC2yvB6B+VRF9tfAW0Wb8zDz0\/fXvC55Xr4W0wfU1n8zKyKfAYXuMDMRRpyaCBCVDA7FZvZZpD8++K9tGtRRuqba1UOHtdliKfcCwgF5fwIz5gzvriwVY\/x4LqmNnURkXcRs7FeYoymHvgqCWsgJ5QR5SaypKq68bcOz42k38xMoHPKirf68Abs9fASXkTdWFZJG8N2\/s0+DQEQeC5clVHxXq0a766pApa5J0+Ca9PdCQdclV2Hzia66tjnLOIXAtMO2NnefeulJk+sGo4OL9Gjc3aL\/erRpJPYUZu8qQ3Hzuly7Wrh0mEbaDHmdb\/ZtQMa9zjPYsxRsjzvkQ6GrSYboyfZN\/KX3EFzCLLMsBevluRLcWHnix49toqXB3ZuzSq9DGvubRZtjePwhNYLWi6iEj6e9T5m34khp0ar0e8tKisJyEaitsCgRmvHMN43qgQJ+6Fo1Gn0FxHSyffKpyJCrwqzC2WOMG53sOq\/msMnbmfme2+qfWarVXJ2+OYbEIlANjI5CXX6SfeX6VgR0I\/ac0MlKbzDQDpay600Xr3j0c2uFOTxcETf+Eajm02HdAZ9jbbtOAl6GlFsd4NcaHeNtlyp3\/WwPQLfyQsksYHviMjKKUT+2Or9gahAukRORh0yziqCAE3OdoVXSREzRQ9dtAn8v81+uFxYcblAvcvq7x4zw9yq9bzC9SHQ\/l8JB789RPEXosLFLk6LCqt8U94hmFlNOcJ5lv\/KzlSHY02tY\/DVSQ8JG8FYbdj+DdUCLn5twsMhpSjZIBq44C3MtMGZgx\/eeA00R9H2NQDGAgm9DiUt7PGtlzs+5FSkcT5l2Q8EhKiwiUnRUeQKVT6topDETpFj\/E+MfZCsncM2X\/TRn3I\/asss3CVPF3CLF5fXOBc+dI5xgyfjVsqkIkfpSXXCWd0Y7MrzjRyyg9\/tFbFV7jIOJHnMRGx8s+IL3rPMbCgGHYYw4NAbZYiuZRjYQa2TIHA\/MHuiCGmJyXtoQlBBIiJnMdUegNNNZ5TOjHhJCUJU6zgGiaEZVh8hxBLDL8MWCLDDIBAlx1yCOdPaYMlejNFMKcu4WCpoRqVfn+r9U0WuoP1aq+7oRgljoZuOUg\/3waVOMde+FU0V2k\/G6xpLec4ds4UrmyPvp86aXnFUn1Hv3c\/DJJ6RX62YJPsvFZ\/M0flvoD9ehYrcKahjbxyoof9hjFdT7HpalW0otvjp0Tv+0DEsmBB\/d1a3vEqVfApTBUbTxvFacWc2jBPoQLEYHTzyKttzgk8CJWduqTkGSYk4ZNKoTYfmzW8hYylN3EjUE7zulIASlWg7CUKYFiVddiRRIRumhN7DUCl7bbiBGCBacSkRNc2NFaCq169vjc9J00SXNmFxBESGHhlrBqikyG7QFvBa60NCiD59r+ahwx\/WLMwInoIaF8RsASsKG8HtJrFJA5fKi3N+0NAkyyghjAE9P3yJdcTS9pvSwnLA\/KpHkLLwtmVsUS6WQkn48Wen8aWK9NINAufReElVARyt4PmTllBvR53NAnWYFAM2i1NSResUbag7lHEovKBlTIHqt6PEKMd\/6MwIDCzIW1NTd6EUyuzRqBoMZG8oQz71GOA1vxpHI1z\/yxoHasNiX482ybE0Ma3Pi5mYSyu\/yM3aolbOimzy\/kSSswIwKiJe1KlxUQi2JKbvWoEGxRUujfkEiXCbDKEY9DLvZtzb5EB3Npvu1K6W1\/K2pzmOPeB1LcEBtMgRI0W1HRg6lQX0gnhhdXsvkQ2w\/DlRsnYbOUNLl9nnOITSgalgTP5lwai3DiESkXphDaN2iUIJjW+GNoj67ILWE867ya5AniXr3Z0\/2LnA98byw1664hyWP9DNvAlosD3Rah\/sgYUQkmGQd8c7v8ydk+II\/3rJnSlg8pyxuw6ajXcouYibrzDNMmDydsztpMFq5AILwXZv0jehy57KSUuzq1yoKUgFMYo5vIPPnFa9KotMlv\/rDOVzC29OoORNt9WlWLMbPspqC18Bdw6jeZyyEgTvzcm01X8yIWVqrR1\/zZ42\/qqX7kqI5TfPJ\/Zf00XLoViDX+0YPIOko4djjhTMyKudS3DIC6G7Db0tc2ZxUl\/7\/KU75KaZFixuf\/Klqu06E8qQ6uxuz2yYheKoAe3c7EdTr3yUd1iVR9TghTY0GFGlXnTsh2FDrdElePQCXkydyo0Imr0N+7fynYH7zhFw0POVga7SdhThFOyDhd2Imv58V0ODfBc\/+","iv":"fb88677f769166f135a51724b2f51a63","s":"0e1c6156ed7da0c2"}
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