Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"ece2f485862824a23055142801e8df70","s":"47e1a27fc9ebdbd8"}
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