Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"83b36f820c50a0b2b6f0f9cef0f1d0d6","s":"26ceeb9f853ac156"}
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