Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"7865549d62e5ec8317c251f136cd4331","s":"826307bb4f198faa"}
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