Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"580e5feff9e2910602a31f2a449750e6","s":"618fb2faeab4da7e"}
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