Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
{"ct":"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","iv":"6a8ee82955fccb3b5ecd7778776bde83","s":"e190e4fa4bf09b74"}
Share your thoughts. Click here