Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"a00eedee267ff73cabd3e566318193f9","s":"fbdba4e7c23e7ca5"}
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