Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"b60cced712d8e9c3b9f4b79c60137f9c","s":"9d8e5a2cdc6e614c"}
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