Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"fa8cb3d4a9e64760c2e9f8441bd5408c","s":"8017e62c78056b77"}
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