Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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IAKqspHNrdi4IN0rVmWUH4qI\/8ARIKvFQIx23+cFVTOkw6M\/bOfWhcEmVS6sZzMheZsJRBPKQJTFKrVyNPingbMpQciVYszDsGVOZ8EIw0UQrC7xmPRd6BEGB3v6uoNAE6C7NsqruCcrNWZbPOxxMDTzOxDzfkcD5D5y9V0uvUwrzcfG\/rXeOUbQG3j61NM0m0TA1jF4kclu+E0IArJ5rl2fadmEyk0bJZliLPhMosWsUPYo3LAYaWhPAkxuQ6of8pd3c8X2mEW9RVSRM+C2YsL+ucBPOcNIdRsC\/uRPhvD7Q50O6ezVAdJXwpf1xIwlXDxCFZHNm\/iblB0XzI8zrQDmSkUSG570sYJXh7sKifODK+5g9Uzt7+hBqahH6aNnUCKigO0jWFZf\/a2\/yTCRLerTl4eo6BzmOpIWbujbGuMogCmMKHMSSlL2qJ2JOlt1XffuW2ao7hbIPOBgvMk1PD3ZjFv9k3kMT13LCgQKxbr8gGhgkBLq6CgudoNnwUP2vZxZ\/NdDpsvBfbP5GHCEwNFhbBCULSJaVipWdLyglaHTxf2rLPbJwBjxfkB9+K46H61Ga05UpuqHzUWLjihH\/nyyxEqu0n5o6fsngacRla35ZIlKhXF4OeBBJnvPGIv2yo3hgLVmBBLSqMsX2UldroXrujudZMT8H4OBImMmhx33SUuCecbOfYc92GniUwEaOgzbrOqoNGMg9rfFfc+Cwhhz8BAQ3cSfERgT+FZPAQDY7gp+vXnfTcOp3G6I++J4A5wmiz6714Wi5bRD48m+vN4PtLM54qyxdR9RmUhh2VJ4z3BZul+I4ZtZXzi6hvxz283i1O7xXF0ZYe1DhRB4hWE5OyZ+\/B8yWsPil8SG9pp8KRXbv6fVMnYdWu8zj6ZWjGEb5qsmGIKz7Bj4502RMfehMpzWYkogTohIpA8QlYAyq+GodmH3YLQQF3hEBASy\/Xfhl59hw5KHOhKNCAuTx7EsesIpNAgMZzAy4wxC4+Lafi16ldacXFzH8Kyfz3FGcdevUzu+9R7MDxvPWG2LbZoNK2I9cGI+gstCWRLUMb4o7b6fPWk569uxW4gZ2+6uo2ucq9HmHOl\/\/ZurvTQD\/a09lxSU8Cs83yNNHxpWLzzVsEXHPoqQZaddfG49VSQgAe8J1GVZtH\/Fc1w628wvMEk75VvnVx3BlWYXPLZe4Jr5DazX\/dvr7luzZwBO+86WNylcjyx297MM8XixP8VniEbyI+lRMTrdep6pv6hJO9vHLzE48FrWaNJeYmlsvpV5Gcb1fBtqebr\/GKl3PGu78140geBfdoaNfpUy3Rou9sSpwML0ZOHZy55EbO+i3pHyACIc2kLZlHULd4p0\/DJoYFY0k+n4W8nXB4P9VxDdvlTMv1yW5\/Dgts3mVlg7sENNY46ff8rqlIgZwWwvJ8v1z6J+QU1EFIV57rK4vz52w81nBDMNAK4UXyTntPGacMV2Rlq+2wBylQo52OvpaEftd\/UNPX6ee87kwRhEUFFZV1mZ04NsjRVous\/pdBRDIgNvfGCw7ysaAmMCH00wgUQ7BXJPxNhbCsGMF9d9r+dx3h7QfjBmrQ0xpDQCgLfhVkiTpIs4HUQBx5Ijcdp0OoV+CT87lhVNJXMTPmcI0RDLLRNTgf9LZOfpSClhzz5TBir\/vnSecUIgr21v4MzuTe4rt\/LBU06ifUyWt6o1wqf8gEdDX7D9uBu3jaBWZ7AJS5bMnfaQDp1vyE0xvXEk7iTtx2j4bZX31XY+jNTzmemF9bjd0tEBGrKtz7se7gKqzCc9as\/NfAMI3yajGzowU0ggNlcHrMOzsd4tpontDMaNvM620Yo073j6MiZ6xoINBB9mKlbT\/\/2bybIR3qN+yDCsz0Eyi8BnwvkZKJ1CPqBKUd\/rNsLnH\/TLFxc4R+JdWl45p9h6Tg7J3df1TnMVmrlmal+2wcQSPYiwwwvc\/Hj2oxzksW\/SCJTPIeNnRuMK4J+uE\/MZcnKLXxIv2SORfG6dsRrHHoNiH47\/crzJNUjMxw3hPxh+6VffTzyAVDRD8f7m6TxV3RIzTZNMkbYhcu9NKzhQ6lgjQwiuJddpbuWy4DxJXUj203IDy1e7f7F85lMpFZ0t513S2csA45ldKNuOFbCCyKHT6undZFkHXvGlQPxF1uEI+M90NTIFDeLCHNMBC0jc3Eusd9piHPGJkA6JndSCtR\/KbGaI33D\/hkONLuVvh5mzhhYjIQaVd9eqBectBc4W6J9qEjwhCYNwFXk\/p7cmgQia9dY\/lTS5WAJ+3xc7W0oNbbtdYYyxU\/SZCaqlgr4GXfsMN+x+m67qe3jSCGPH9bcJHz6gQNJriK7CJqA6mc41XukI332CPXf\/prU1FvJ8+8\/yve2zuighzTVXfyraEFVrMogsrHN3XgVlzsQ9687XkooyrOQFS0pthLq0u1Ew7QICZ\/hbu5QrqjpHqVLlOgjqwnNSgyov5IcYwzN1JlzP86B8ngGBV00PC8uLvRwm9ZL8AzG2zhW1o+ZpVUB+e6EuRVNKO5D9JvhrtxPHAEzduV12o69dVlfLEnUt4QMyf1hFQk8ipVoVRYLLZx7haDiN9YU9EyNrD71nnFZWOL\/xiX5u7EuQ63iGoeQbYmYzIM8bpQgIMouKnwaVvGf61CVDV1bh3PC59w\/IC7YAw5QD0B3OmHp1vkMDCGVxAkDE9\/xSgJ9MM0JX4IuSM7fDxd1sebMnHg6m2P64yI1pNCzrbdgvL\/uap7XOdMHyjD7IsOlEIeWzuZco5SbCna4VE0ZWgQaNvkWDjZTRwq24i+OUhD07CjtMsR0PqVi5Oq886aP0I1cPdUmM85Yr52hNJvjY3XTyJHLNARw5FbSlTuxau8K9zzueVl8lQoS23cRNEffI5gtoH5cshdxIFwB4HW4OiKl5dqPJBRbXLaHjn9aM2z3ce2L9e6SYM6XxjWb6gRbbiGg7RmCtlzVCyhmj44NFAuwHh3RmZImYSMKlavgDsPnQYQhZZbJ3mSnlEGLykkPuelFJP45HuQtx3\/2OjYYCvjMI5YBnU+rYy91rt7r+yCvR9f9v2TkLQ07yBmsDoV0f5YoF1ri8crp9rLEvXL\/ml48IZnN\/Wu1vUJrK55cqpw6fiIgTDWeHk28XKdELLpfVHIqSo2J6DejF9x8i4pJHdDOtAxSDgXvHE4ip09yypE7tBdSfzWVRovYqChX70Hf0hw1+HP8YHBr8Erw9N2sC0P0yUwt7vqdtEZo3sW8R0ctqTkAW0yh3YePw1scFHuNkkhoHtp9qntwzhc4jTaxcZs+9oUtrwhIwUkCbZWKVsYMFI55hv3QLxP33OwWaaNjwVsbo5bSfmCwUR\/KNX0SxVjznUJyW6tTg0BsE5lvUR9BabT\/d16UBDI8WUiqW9+XOzebc6SL3Dui00NtyzwdTxbbSpdCt9h42PCMQC+ifYOJs2jFX56AUysdmKBiEx09\/v66lFXVSNV4zMG1WskqRKB+7IiqnWbwI899VM5BVAGd5LIaiwGOUq+lXckmpQkIeU3xCk1hHRj\/rnQC1+d4Ahq9vmmwInj4392nJqnfP+KvTUTwlpJWk2jBQPDrrIRIdQlRircEu169Wcx+K9NEHH+TIP+JtmMk+9GRwBcHooWhfmc6S3woeLMSK+w9YPL1dNpP5JILRX+F6arHV3UUPvWYhMYQPlNcJTspVswKZWhW3uOP0cggySl8bPmlHTzMNLjI3PNTCjQ\/IqNaumZw+WX9CbPzwF7EQK\/Dul6rMX3rRn+fdVZAm55Zd9sACkGCs5o4Xc4vS4Owd3K2saeej5dwCDRdHs7b60Ekz6kDcUyZyUNRfRGG4JXj73Apt1abEtoJG4lKxOybeD2SjCIeyRVr+D4LAQ\/Ln0+wWWirgXp+FWH2Q6KIDFFIgmeGdbVTZpg1L+MjFqrkdvXMJAbThZL7JjIM+WFoEsR5h6wxjOXNYbrMdUMruRmIUmWjurUlQk9UGHwNuldLJTyMtzMjj\/l5yk1X7dUGBNcbmlOjXmR\/X7SXCnUSQR0Uc6MnJc7A+c7nsbKs+usijog3xSlIcD9ApplOagDIJ\/Jj2b1cOEHQUUpdOfdMt+EHen9Kh\/hBP+lWNqjGIRLa77g5gZxoIxCsLLyRJaAVWYn+NfZ8LUZHeT+KYDZYp0f3+cgrKv94Z8ZComo2e5Mf+pcObGuTRSXRGv7BKyvPljrgxbUiTBFuURHz2W8kecMEmCrv1nd+QCy93U55km+UQ7yo8YcZpDPQ9XdtN9vh\/Omi3VTl9IjDy+uH06K7RsCd2K05mqp2pYxdWpxATGObyc5BC906u4VVpWS7Edjm6KyB5F+WSv7lD9\/mc5Ia7RGxfhHUNrJY8tmhYRrojKvPqvrhwYCrCoZjHjF3T6pHxulylPlMDiyO3ZY3aX6\/CZ0RwXCnrO\/vHZMhGWUJfPtQ\/s5ydhJl7WR3F4B2ZA6iG\/rMi+EE=","iv":"90ca90589317be9c81e5efcf56bff9bc","s":"e85cffb74f87fd89"}
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