Research
May 14, 2012
By Tricia Carr
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
{"ct":"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","iv":"7870eebd4ad4b4ddac1b2e175a61afe9","s":"574000b16d7b23b2"}
Share your thoughts. Click here