Research
May 14, 2012
By Tricia Carr
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
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","iv":"8eea374018c3eca957f5b3ea6a062730","s":"2ec8196fddf12418"}
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