Research
May 14, 2012
By Tricia Carr
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
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","iv":"524a5eeac0e8b4db3c04e1acb16e2b1c","s":"d568fec3771d3dc1"}
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