Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
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","iv":"f418cc90f145b26216f2cceec8629739","s":"3871e62a882f8228"}