Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
{"ct":"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","iv":"915a8d6754ca83e2e00de8f5c0db9b18","s":"f61dbe01fb40ff04"}