Travel and hospitality
May 20, 2025
The advertising marks the organization’s first new brand campaign in several years. Image credit: Fairmont Hotels & Resorts
By Zach James
Hospitality brand Fairmont Hotels & Resorts is spotlighting its storied success through its latest marketing endeavor.
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","iv":"5ec0a68b3617ba8ef72b18a14193f32d","s":"1b66893423f84376"}
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