Travel and hospitality
May 20, 2025
The advertising marks the organization’s first new brand campaign in several years. Image credit: Fairmont Hotels & Resorts
By Zach James
Hospitality brand Fairmont Hotels & Resorts is spotlighting its storied success through its latest marketing endeavor.
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jCmU2VdKQrugeNY5r2bGQvMUECSKeBA448\/ZglfvHyds5jzemEjAbDw+cX+YLdazwheFOPkI\/8sTlmiksL5Y9xrBkCZtp+ymSoB1tG50ByKdrR64vWgVBOnuvptE\/wA5yPnKfevMYhdlGCjZ3qY5GyNU1\/O+NQPCGblJ6xkIvVGtcBDFEY4jl4fFcr4+CvcUCuoMAZBpJbG33t+7A6pMTARHPGTcOSgecwMX7FAOm7RM\/1qkCYHc+IrIXcdFMYPg1UkyvAezPFC16o1KYUNcf8nlOG54UcOPUKbGvnsCG1XDmsczERHD8GY35gkZHHul5wUBcK3yAfpXFRg\/hYznhvEk3uwAfCvK3ZNd8ZZtO+XsrFpz82d8DFXING1GQp0RojRtHRr1VPUkBYomeEYUXTg+kBSRESlGRko6UcTpq48QrqwzVr687gPOYiLFtDI7EcqfwM9jIU0NIOzKGoUtyBMzRX1Dq9sUDvLL9J6K3r+xl67tPcYpXvgySbtfYOdIiWNpP5ohutZzmXjAkxJ0J+d6J\/jRbOrbXbr3ul3RSMTuH0Wz55eJcRqYITm6NPD285b3rQyTefWc52noXhwxR6atdqyK2dBfbulB5D+Gi2kP60Mn8OBFmZR7jgZxgWMU4N3Cnw4R5aBO1CFygWiUW1XG+fg1xDaeAAvqiceHn9+HkR908vfEqiEo8fqYzawiLql2bSOyyefF09+Nzeq50tvpsAahjswihrfDOIwrOjmS0jgzcNUfaYPJgCt8360tcB\/zAls64dIPbOZ\/Szw3zJi4b4cDkPnfznVil2yMW3zwupqzkMwMHHJbaOkEfio6IOb6JSRZl6rE\/yfy73+lRetKk4nS67jcp8pfneQ\/04JjNKusVo4Xwzqp2TtdiDCHiQoo55HrxAfEB+dex5UZD\/zPv7XYTBS\/dsL85EuHOkeloutkfzYisxPxEpy72nA3cg+9iQuzuLWz\/UZcEpl0w0YtxtrcBcmKF7cImiwE5sqR3UHSlhMjRx1oq9agrC22IRlf11rQHWFZOBcMqKzW8rMCxJfh3j9zohJjwB5rGPQFVgVmPIS4nl6N3pI6L7Ixs6VbMhlGlQ2A9w6P5njICUVNmGQylhnuaIrzgovbFQfnhw8x9bHmN6x5Un7n4EhuF4X4wXTsn\/sz7yjypAHi++h6rqviH4rA\/W4oQ1Jbptp6PnMYyrm6VyQxaPGHqVGnL7y+Rt9MTJ2TgaISuyhtZNAw5+o3BucSsIWFkxeWSHtL8T+ndye6Sd3NY4pkOC0kiv5ti+Vzs5Wkz40N6NfO6CGGL9kgx+qqRgekLM8lp9uaP6BDRBy9LBMjDamuY1vlH0oPsdbmJIYcEeHJx6OJ6EpMKIRqLVR15\/LvRt\/EoDkVP3S4LDEC2bhvOqLAjhlVgKVmS2c7dTmh+21Ku4UxaystaUzFvuhYeUvTlbs8QECN9F0oB7VoHDBhaWVzqECgSjIO0fDwWNmQQF3B8Q02XBSuLa2mSKiOmcw\/stnDqhHbI7K7OKArB6fnTbSA3OGnk7mWpg6Xtj6Z60eZ\/dsCozDKtsavmlg3\/yY3UotH564H0jSo1e4tYSQa0zaW8ysjdWsRAV5yDkje7yZGykQF7lo3xUbgFqcVbAhcrTN2QTMK2FM0YEn7izXWZizj4+5X8\/KWOnmQiP2o2coVhAZ9Y3+H7frCnSUQLtLYyATn0aFgORL5D9qxAB39fyKha2PZNr997GM7SMpjL4xa2hKg5dtFZjOqDmEwPV\/txCDs\/ASCCsaHyUFJtN54FNPwIcQYSFRcG0ml+WDKmR2TPikXKuD+JEAEm2dj\/WrzdiGNXzpZYx7Mu6Hbm3jwRWnuHBEdG\/v5fPAXZCFDd\/u0PrdFyyJBy1LUQTkohpvBY6mBdX68JXp1qeKIpldiArJEjOzE1w7\/Ts\/FTd\/pmvz4erKGZ0D\/YK0OOOSCjDysS3LxePivwsUMDiRjycGAn5Eo\/BfnIwfweGKP2+G5xyIrsjneiWg5pJHIAL4YsQyHkrt03ujqTHX7wmZfGETJD2d8A88aZgYxyJ9TIGbnumgfDi02EvgZST5uRrwTSPq8T39k+wG8ncy3vjuKHzft1R76a5fSbs31fNn3tsnReDjJ20n2UoiuBVJ1JfeoMWYKuVMJqDsD38i5QMEmHO\/HrOpZ2tYq8NPEqwwMfXQHEjpUtitnSWz7BZmNCvwf8pzLOs6umhLViUp367jPQ3xLJRsB+JyTc2tbiW2pPzOlEvzK87iqT3D6fruQ+bQasduF6OPIPs+4tHPeqoLHYw59dmkhYFgkJJ6KLLhWMHXGDnvZVy2b6NVZcwjM3vpuWMTomXNyimwkjNlDUkp26Ujrv\/FXYNzwoNIofqygqygVcoLChUh3uuir3BUdavKHSwlJkBPv13nz+nTEuWo5W+wDwNnbQbNi0K8hEiBbMYko9fSKzZOzyokeIfNMdrZGrR4PNC+3+qheNSc\/+BiBF2iN1iZkaX9CRu3bUkuAICpzhew2QLo6Y22gMbA8DsL1EiAF7xMMR93VuG60y8K9+F8nHwH8aAEusxijhq3NDa1j\/5H86UOzxGfpvyIZytFvD\/YxTd3z4J\/bAi+CMg+VFPv6YYLd0PwXwjTR2AinYLXAmiU2l+ikPLlShcx+PXOJ\/qmvXMvzOq+AmQjdX8luG7sO\/js9ljWg+s3WDzSDQUvjhIa0AC\/Z3Vwf2JjEPtg+n1xlP721uSVr8f6qFm6l4u8LSJcWLq7ykuMNPfKB6Q3\/sGgeM1lGZK0ebWzwwNtsnp27nmV9LNsMZzSsgzn4w5ZclTaNq8\/XhmLy2\/uc\/KLilJ7J3jNrN4RntwmgWsiupKtDm+UIhZw\/0MnLl+XTwwGZ4NuWC9RXmnDDN+p20v+6vPxzxFwUWsYDYYToTf4oOzJptElPgUVesg9VmzMZ+z8wVgU56JGgrQ7KXGaPgI1TaHuMDt1GrSplw\/9PVGJZJl0347PNOwrBeCfdwxX9n9FQpPNMwrQ3Ppg9bjFb6UAPy5LpgHGUBf38Beh0AecEnvGSDqChcdryhPzlyUnkzs+9Y1h9esCFWyG+9QdMB2g16f76CA+Q3fyYsHl4NAOfXD20a+lTKI273TUHZIn8O9hqTN250pVJRhPpzbM2SNoa6x6YbN7HlSUb9V0FtE8f2U5hGu91aBeymEaOtjezwXP97ol0jXblTokhiu0Cay\/O2G6w6pa\/TS+k59sNKNQygg1MnWHBqzpttJHC+C7yqtUVFaABSzhWQZODjZG0405EkYbTNckCL2YetvdZbipIpODnKxWKX4XJ\/Br\/kOOczaQRZk8QXrE1jqCuaoQtqYXi39xEd8LoHlo8GqGxtK87DvI36BPudGQ8CBCyQReterQi67VLNM3WISP15YkV8naHyd6aY4XkMDws+KGla5XX3B34OR0Kzcq2L3J1I5hW6n9g5xRrjfo1MJw4e8b47lhzQdzkpE8E\/7FiPt3UH2OoBvNdw4emm+E2H26QYvO88qT3Fin2V2yIJ2oyrAmsUDr3hVRn3su5lkFsEpF8XkS2T7Go\/59fN+hoDYPUHXp7ti7uQJGvWCZww6eO6Jo01zNY+u7mxax4PPRyKCleEqeODrcDecddqJtnLuVFlIBHh0ueu3eMyZyEJuAx\/4VIIeGOyePFVoHajiFS+rbup30\/UXYEq\/HpupWfvhh3eoiECipPP0Yz\/u4YNjOtiUxsDJW4o6VTjwvOrUNqX\/KjTiB8waok2NWpBHs1rLE8pLvxQ5xgzHIp0Fv6SRqBe2mzfRHTKZXfXl3F2gwEgk0nb4gWOlao5gCxs7kw==","iv":"845c1066cce0c168eaa255e60f057f59","s":"4f1ba7543696fc1d"}
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