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Mobile

Louis Vuitton uses first iPad app for exclusive, pricey history lesson

May 14, 2012

 

By Rachel Lamb

 
Louis Vuitton's 100 Legendary Trunks app
Louis Vuitton is going back to its roots by developing an iPad application around what first made it famous: luggage and trunks that span back to the brand’s creation.

The 100 Legendary Trunks iPad app is full of exclusive brand information including unpublished texts and documents, videos, sound clips and images. True to form, the Louis Vuitton app price seems to be a luxury item in and of itself – it is $18.99 in Apple’s App Store.

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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam