Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
{"ct":"GBEJXyMaLlie2L3+XmUxKdaSJ1noMOZupGEFRDs12qKvOwFq\/4OK4kaLumC1WUY0TaaB1paPbhMrljBvJ\/jUrwbTrtaEj9r6H7s\/ZUMmAupwrRshfHkp2fkUCM4qDpDgvZcFMl1ANP45G9ojQjkK7zOlkvOybiNd\/g+pLmbSThx20lRCRSQMNufIRS14dLR4hm8zYhA0Rg\/qGaV1AIMIFgTWwJY84BRuP+g0ElU77jOn+wos0bLnYn6wb33x1y6kaKL5fPdv8PsxsyQitNGULZIXcy1VWCi\/oGQRnnz\/gTWZeHl3Dn0HfOHpSPVviXT2KJY3bGJvTHpO4Lo4GCv2YP1mL2S\/4GLznzYu33+oPTm4tucBSAEAcmKc4LEJUDFT3PxCeiv9UV3gjY77iQj+C3dfXF0fE0tfDZCorbi4UWe1YtKyHlGjnIzGhJ9Amd\/Swhu0ZeEduAzw9ZyJHQ58zJfTOl2wsBhx91Ub3BThWnEpXfFaPRgJkx12Rg8jz65B\/EYKdTiVhsrHYzYoHzz6iBL+\/n8+QoTRKs705djPSip4HDeb5aw9jsMW61p3taGV4aMnjbPtDgxU6UPZl7qxy6cOwTHQFP+slvsfh8fndMwqOqqMcPXmPC7UF1qUPmtnnoKdwKFJM23rkof27k07rkjMx4IMjBmo8QZAJH0Nhj8Rc+6RzATQVYAipUCNLV1fNZ4D+o9To8F7iZBm6xyyQ8gj+BXti6SUelJImRJr\/TCoE3STzo\/gldokO2W\/h5HH6BcyA73GIz9zlFMc6ohbvyrafTqLYTOA1\/2LLG4wShpTj1wXrmCFfH7ryMGc\/Z3DeTO35foES3CkoAQ6EjWTTJXfTLX+G9FmdcRINzIu9yKRKURqFqLYYnxhozB\/5VLy76iaoZtXDrHzXQT9bPt2chyQq2I598IhgPt2OSiTdYgNR29ctNoTkLjx0eFBlIA9zGyfie7OQSaNdUTPYQhlf1dAyZUtzMa9HWaeN1Y0OAjT2e\/N6oWEY8fSbboZGRspStdZ6qdzw4QXyToukjnz9JiKhjo5eVBQEBtxmG+BSaj3RLDd2jQLyV17o\/j3Il8bMRWZEBsgPBaJL4swC6eJbC\/zXGbriJGYQ1xjlNTEZFlYiTcqnjghZpLKes3g5+mM9cWDj399O7la0cvYOAGC+NOLdJAkpYT0Q0+s0Cd7Ti9c\/2j9POkSwRB9zKqEft7Yb5yu5u4ti12\/4TZH3A1tsPTQgmt4q31dzoKJ+\/6Lf+p8E9\/PAR\/0uIX7HlhngTMe0FWVD6QuY2O+J06BYH4dhHSiHKv5CMynuf8UwPIxdXKEfoJhaG6gldUHn9g4RrOVGxP4MHfnIGWtgsPuBk21tAVrWQ+g6+ROtmuBvHEBbqUX3SRsURed8YzQ8UkuaBiFSKuyDkk4KGxEXjmK9noZ5fP0NaAeJRaWMP42VutUaM7s7cG9saYbysAcDZbQMT7yDRnjDzVgEeaMFAS+0iZDSzDXl6j5YLjQS2DQ5ekwx8ZOszxq25s9qB6uM1RVGo9jOIefiFnXfQd8B34uFB7xJsN3TtUTKZMAtMRuYP8oz10fQ0ZW7GFs6DAhkq1w4EfYe3+0fcdFonDqV+jNyKSEWRnYsgrZVzy5l3XQPcsYLspNizUHYz8KfHFyfeQRANn2y2nGSOEtTWbQRShBEwv0Fy0vhjp8JGzUFW\/LQBVvT8H1tkwcYRsbHxnyNFfewcJDe7W+2alljUR\/+pWwdxlqRbk9BF2AOSU4u9X38zHqLsv6W6p9lVRdB7htyLFGaMyn0MCfBj0vkrizW6OKK1jY2Q2U2VbgEwHNkeDFXHztzVfpfKAEbAizbVxGIiC3cIYzILteYUWfGwdxjbrp9ijHJIsQGXzCZeB4ebxFD10khImzarnGO6gFD+b0fHco90DuUIpMG90lZ1otN7Mc3Cx1Wv2\/UCt+fgUlV9MnbH0Gmo0OoRRMA9bgDI\/YntubR3Nw3\/2c3S5nhzbaY\/BxR5KvMnGNG2BRm\/S25MMh9zcip3s+lCNqiuHMogi1EIjswlI1dPYVF3ELyRbaucqa2PgPITmc5k4Ygi4XKH1CX8VTv3E9VjtWeB4KxE8VH8greSzBqeYoJ7gt+ox+5mK9Re9zxk25NhBm+f2V0SyXuacbz9tBT3ZmtEI5bavPXDsSCMmznfW0zIOs\/pv76RmskJjGspeRnyQTIMPla1oy4Ew1+23lwUsi5kNYQtOX\/OTVd056b7tLi2QiJRDyWz5vzi+zWpUS8fI6emGRsk1RH7pD2hl0p62kCx8FeYjab1edGvAEpPen7UZKCWCCjvMK4x1U6G6dCuox3DydCMK+FoROG+jSPp9WTS8DYH\/JqtPnin4pJ\/RRkM0fwJb+KR8n6ms2\/gVNj+We+Z3EHRA+A5BtOD3eI\/bSYmKz9BuMYp9oBwvVrAEe56Uuc1kqrghHa+sVS1Rk2UMDRj\/7yr97b+a617yCf5FYWZSEcXeLS3f\/dBR5cVJxh\/VLVYS+sMpJIlKt5tLrwbXdvHhe5\/yolqTrnqH7Gfeq4lsgrueFCiXWdjj1jUSKSNb9cMGXidEgaz2ogNRynAr5I1zoMzMUNWy+POern3sWuo33ocH3ORqPHFs4uo\/jHUfLMupzkfU1h\/Vm3bmiZ4GWF9xh+clUIaNmiguzsE7dfq33UPD+KmFVtkB8hGNFwKnlWfqWMWa3QW8YSpg9IaoPjWbgvd2MTR1RV9jEeAaKn55i2+KaGaoztDUrYKQho80qk4gy1cXE+xN5j309Cvx95lhVfiDOh4Vaf7t9+VGLAO3s8blj8IMBIJafjv3Mc9mfHrHJ\/j+Cumfh79+k9Og\/x5QvOaSi5Zvaj18SXYDz9ElfhOm8GppI\/j7YIv3Tnckdi0n7kVcmQ8TQnyPyx4kPq3+VeYltfm+dai1OmFiCJuMI7y1tZNs52yEZBO+c7qnT0L+zZk8zF3HJ8lh+c60hi3205RTQvKp2BSRy6cNSDzPtUFaO12n\/OaQ\/MgsFScJXDvewV5+KBI6o\/9wmrFXr3oVsi+lR2qqvSSDDs5hVdWXwg4elU43vCXQdFHnVau2Y8H91OPqZT3BHPFTZV40IzxBGCm1YA99z7NHNqVF0RxVx9rI3gPHDENTosexRB3pHXtkNsesUGdVNhi4JN92jh8YNX+ar40EoHGYf+B4AbhTOD2WFx88XH0Xr6+Al2QKHWv3VFfr6wVvsmujRvKNrxIU18fOM\/XYXb8w36HpS\/jSMEqqpSeJhFAjDa3RkYY1vWGbAOsLDO7tAsy0DC5JcwExquG4UMEUdTIUSe6zY3rrcZWZFKfCoJUh5s\/wesm1WjxvWiwzYZxFAa9QD\/MuoOpLBDFt\/4X55BnJQ87la4qcAaD6mOa1JFClTZ3mVUugV+DtdhTSzDdErGNqzVqfEaHDtxSal0P95lTbOgAIZyxDZufvsgg+XMtl9iyBx7L8\/AKw20doiziDzSyKjwpcaFKx7ADgesbNEZIfLFMuEHjpek6X9WHAoJcyl5ww13HRASdiOEBdahU3zk4jFzZhae\/iCmThd9tazcNfdFNtnGpu3itNHwMxQ06LN6h3LiT1EoDdasw5At4bJM0JBksuuF+FscQBnCTYXIgN9099nBAyh3jyaIt7fN0s71JXOYPW9ASG7w+uYHFS6iRP3R83SZtYLG+TllgVXbuJrDLEPNj0BXKfw9q8gxaPIMkUjYqqIYm9h37UNL+NOXGuPMzcfD3jUwIS3SpMPmZ9fMWVfxPzmfQeBjZ3b22eKC9aa\/VXvqN+Ru1fB5bP5jh5WKoU0ppTDT8TvIZ5xLn2ppb97+jQY8U0iY5eZo06\/5LJnC82HMcI0VcL5rqU5YdVg+tdw5fKliDoV3RvIgA+OVjsjxFOWkui6TrHZjb04ZZ8\/QsLk1yeSb\/RsXRTmG5jlS827Ul5MVCq6rlV2j\/IMp8nJJS7qLoA6bAZBRtjiwOMZyMu005CjeGdtWyRK0FfgzWrG02kZxahO5R\/h6\/4aEtjdEKY97s+yHeErRLpuUcGJFj1ScHhLjmjKQ5\/DkVeJQCCHH8dOqQQmeDtWOX7EWr\/reYZWTyjdVw\/tSpWWjMvExD67yi9AK5VnRAz10USKbaqVdglOx+vvM0fWa9GclT7kwGXCd+\/0nb+EvBiwC55DCWWJoD3B5+zOpGOTaa3kn1FUytj3Vh21lHcp8YF7CEzwuIprgQUJl+r+dRurfMtMTSq9juKRj7YfF59nfShGxzB\/Dt\/BptiXDCMy57j5mxx19rt0Crh1YEdpJ00Vd8Pg95nbAqHlwkx+dtx38hHRu\/0ZNHh4UkZpHi3WUWjnRA1lgeI4M\/fZIRL10a+ZxIOUsx9T3io+Q6SDKnXkC0R8atRW+7570cGD6y24CCAvGVlcbNK9FN+oxOzhF\/VGKb+8bI3WrBrIbd9Ways\/XDIZe5Gy1lhg6BRvejzjlS3KirhnwK\/b2KLYnPr6TE8TyxXrwlEIiMohBKpK8CObrobzvLkfSaV2PxA0tGONC29HjB8AASatKvMgcYTvXqynkWqEKemjp2We+aySFrkxh8pyZesuAY+X8Pp59GnPt0pV+vN+4RYl+qh5IfzAftIzLjvStFi9RtR+1m7oX3RVPw7MQ9xG0+bNn\/77xVQA6yHsPJmhaIzEHVGt7EniRpJsM7yHFul9UgIPnhaSCFEEUFf3qt+Uc3UXx5XELyEE6VLYBb1Xd+34bx8Y5dPHyzbQSDZlH+VFV\/r7UhEOM9OcbwhmLYudokcb8Wz9ZO8STeeTOc9\/j6BNU88J4yAZJ9ySnNtpoRUeZ17EpyXe3Gt8demmBakPkMwHVNez3bPGfKHV7G44\/x1\/jMC79DjjWgE3cRg4DCyOpGIhOmW25cJU3yIkseyztidHCDSoKk38WtHEe7NlWwCBXIsIr9mn\/rQCtghuvs06ccD0LdsVs5UEtIx+NQqTu9274R58kYtV1J7OflVwiBUnN1uMB0Dh0VAPXxMivsBCopoxpwfkJh6V0hrtDKOHPQF48k3ZII\/TkNPA+YhecvTOlR5NILlcHYvtYAHadQcLs7ueg7Lvia7CUVbW9\/C9SU3T14gWVwGh3RvXkZ8cSGhMNGD1wyyJ1fQf8hfc\/2J5Mo809c1LYBuaMVFBFnWOpelH88eP95h1U2N6r6QQ0s5kSv9MntGXa65FgMMGBHZFY\/T941unwS+zShYU9IW73UVEE+9nPXh2vSyqxaq2VhuwqYEd7qLRKGSHUYfHn\/FBSu+aRVv3i2xXp1hkv+\/upvhZ65PC6Ti3I3dhfZngLAippZnCVx3D2l4lv39DEX\/fr7U2cUkuaJOFB0zC3OeMRX\/Q2UdPTvG9ilBaYqAPvx1IY3A5QCiJ7nxFDCUdaJaDMO7RNt7LoJixJqYNaR7BFyaN5B9H4W3T1oB70tL0npFDrJbiBomBcS2owKSinrRL+SxZwb\/ncKuHwHPVqlsJrEjennCUjBD2g79WpgPMy0lLyi7viVsduLs53pcNv00C\/U729ghgkjiFGszIVyN1lsxKMsvZKx5uh\/Qhuu3EgrtHoA0BSrUC\/soG3CXn5q+DK\/uLdDaHWZ4vN1rQBtOdnW3TeKrx0zeGQFn08B3o3rGi8MkuwtUL+yQuW08o8nHuIFJ2vnvopk3QOcRrnFK9JJss\/jNULOyftI9znLZK8uq9iE49VXyXniKWzYQ0gWv\/tiqLKprUIsIgil46K\/UqRakb6PkkwQA4WnAswJtRTVHfDWJmn+qX+VczNqQlYDhWY\/QVWCipsqGmJL32ciF9NB5\/7ElGDHii1WBRDPyZ4qi0Y0RhrqbQiy4q8zLKwC8Lzt+xxea6nuN+vtlSEu6jVZZZxrvLfVmk\/3+D09lQJqwMUndJAtp9BmgPSIyBpe+p8TbKCUzlJgMcJ+rit+OsokpJaaRqxRgjmlSc2V14egg8gfvP\/La6ZUiHSet1fFGTR39CF\/Yo8tjeg6uK19xO49PqoWEe6LDsYO\/HJkxqlpruPCQDC1lANlx1b7wdDb+\/YnFnagenZ5wzb5iF3T2ACsybHJeR+bbmHpCEoYA\/USHXZ78roT\/a+ehtIwOcHt5VPuRDlC48sKro4LUB\/NimLERzyiAroKxNT9iMiBrgE5ofUJzm\/PfhFbMnnSHRlf5Wn41XeYgnyZnznPfF\/k\/+t+ALxZ58m95TBFREaoClxJqBJ5ITzQbHGFx6gBo79uyKQ6Pj8qTuWv5DnzwyhTM+LwGAGuGOYbehUxZWgcUUkJEimzGbX52zNyRv0IaFGwq59yNdC1oRTCesbBw6t0s8H+rmLcp9I4l0s4kfRDVYkIMxvSjnXZPJxFBePkCDAhVgVeMWRbh5TTkHNE3TW3kM+ZIzv\/MJzrwUT9gnEx5mVhjW1tcBrlbVlq\/wNjzpSjakXM\/vDPheXhP0jsReKVLs1Xzshb\/ugpxIUOeWJyQEwzU3y8as0JU4qQtuw1G6+ih9gJ9L9E4UWF0Qr9++cv1pE68mobXLC0Mvojg89fSZYawerCN\/RHuegTLPYY6IEXRh739UmrA0h0r5f5JLAIDoK8gafVn1Uta9R4ctD32p6r7DN+q3mphoJPDIs2TjUwp57yVbxjZSA4gp2fgsdm2rNtVFhLzVsrH4ptbiE1x0qAVqHwooe58D3KozpUJ6uS19pU7Jn52XqLjM3xuMi6+K+RLUU0rAwFafByjvYRCvUyMwT91XLhjp+EvCrYXTPf3qsmsFfVjQRLyqSlDS5Czwh0jsPqdSRor25nErgJbUph65cZaMU1yk9c8ZnS5H6DSX76XZrXrEIywb2aQYyHD7wFpY8rSSTuM1xexyMeKY9Xz9hxwmCkepgn8snIphtCwaRbErx4nUkyS986amK6FXrPiTEMYWtJzqOdxs9ekdZul01g9A8kSeQoTcL3Zak7ky\/DE\/Wo7SewuXCfYTTihFbjrkUPDFFZeq7aFteVGTE6Re73MmybA0jvW51pkDPjTrpnyzGbTNINeAJ0v\/m+50BQoh7IgM5TablRVhdzSXpWzbpJxfKbgI8rkkIsz4AuZ2pwWOtrfubFUd\/kO2egXz+6s6QJxlfxnRBnsrs2vsrfhn4jJDthqoH0twW1cnajLHXhyUnGB6cbZljXcmXR4a1brWz5\/j2rY89541qimWOEJ7meQpmzNyYiL2t7LPkwMRZuGAcfCMNraJ2EerebAAnx5GtsYyu2oNfvj7nYBpGdJRIU\/AiNcBcgH9T3Jv7vDjX4K67o9yGSvnft+hrNt0mk0wEG13wMu4x7VxviGPLQUx9vPhIArNX06qeTPXzqceTBi1NkVm5axS5G0gbhh7SGmGFDjjkGp6gldZSjM9AsxelFaqYeroU9j5I3B4rGORQTdEcSC+4aRoIc3CpFOVXSVZjn\/Em71Mhx6I4sN23X1m2ZeLutzWlAH5BcBB+Aja2HFL7YXTw8MJqCh4m+rauWals\/zx7oRWTbFP\/Pvm2iSWebK673u8iPxH989YdymLCMmKHk4KY6amWzV+f4+162R5mREuJhbRn0KclfjR4ighCOw0Ty5N+LOv9H92woK9POKSSd8wUiypgOWma3n5v9ZJQPfy518wPYGV1jaOm80xWnWrx+DvLB8AyYEgGiJleUDqAY5uNxY9lNpZVuGnrkkj0IA3Q\/N9CM95V4Xu6MQATDHa8CguSGEw7wGNo8GH9Ir6l9WXN6wvkjjvrctGH9WBHY1ZEkG34x46P9BD0xLKZBMia08iVb8nMrQhuVhDKK1x6MK8MDeXwuZU4ZOwS6Vdvas+WUKkkRk46Qdf6eVd3ivQ1U9nM\/WIxgMUeR2EhyAFtr4rYHO\/kDrqqASlHier7bytRNBZb6YrDi1cUbs9qhB5cV2ax6I9WbOu25ra+edJs+H7Wp2FUMvm23jDB92fJTkDKuDfeEoPUZt0zpX8EvYxOVgs8frkHUIDyF6UJgLkG7swAJ8MyvD4fWXw6iu7oDU0\/+KgkDUJbNBmWgJF5k3Qk1aKTMi4JglKSC4eSw\/n6\/Nk1LGdGXD4yHa+aw+bOuYQSWDGslnGaZxjs30FOGNVaQHIAri6NpPP6kMV2NeDDBuuCZ3tD+3ONXrr9tcxS+JFsgqyjBGoSi2isMcnoZ3XHDe8l3XYcQzYPcV3BlNmNH3hxx54N54LRHZoGh63HYIDCQRizfEZD+iBAYkUsiL7YHivtLu5w0t7CV0fpc49G7bGwA+Sy7RbktEvYV2gP6TV4MeemnVfIS0+4nBTQmzIm\/R+Y4iGQdp\/RPrfNzn4HyWcSXUrj4\/GJYP2x1fE0FvupSufcDg8m04JK21JBAF+UG96ngbc2Dv++jrSmEzPQWH2zki2qHv\/lucpyVfmGBm7z57BuOMi2HFQVY1Dts\/Z0+RCzf\/ytXSDWn0QnJjVc1aXk8IOLUXN+uQaGRJ50otH4+JOeEc=","iv":"5de679051dafdeeeda68beb382f227de","s":"9c3b0262c49ea804"}