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Dec. 23, 2025
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Mobile

Lexus combines mobile, TV for youth awareness

May 15, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge" by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Laura Burdese to succeed Bulgari CEO
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Exclusive Resorts purchases Inspirato for $59M
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Sephora introduces new concept for SEPHORiA 2026
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