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Lexus combines mobile, TV for youth awareness

May 15, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge" by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Chopard, Boss, Lancôme front AR experience from Snapchat
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  10. Sephora highlights the integral presence of Black beauty
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