Luxury Daily
The authority in luxury news.
April 23, 2024
  1. Luxury growth at L’Oréal lags in Q1
  2. Annual report from Vestiaire Collective makes business case for circularity
  3. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  4. Ginori 1735 applies pastel twists to tableware staples
  5. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  6. Rolls-Royce to debut bespoke commissions at Auto China 2024
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Saks prelaunches seasonal styles from Prada
  9. LVMH, CFDA launch Earth Week video series
  10. Bon Appétit out with first ‘Drinks’ issue in over 50 years
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Lexus combines mobile, TV for youth awareness

May 15, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge" by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury growth at L’Oréal lags in Q1
  2. Annual report from Vestiaire Collective makes business case for circularity
  3. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  4. Ginori 1735 applies pastel twists to tableware staples
  5. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  6. Rolls-Royce to debut bespoke commissions at Auto China 2024
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Saks prelaunches seasonal styles from Prada
  9. LVMH, CFDA launch Earth Week video series
  10. Bon Appétit out with first ‘Drinks’ issue in over 50 years
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Annual operating profits down 18pc at Valentino
Bon Appétit out with first ‘Drinks’ issue in over 50 years
Tapestry, Capri Holdings respond to FTC lawsuit opposing merger

Ginori 1735 applies pastel twists to tableware staples
Follow @LuxuryDaily for the latest in luxury news
Luxury growth at L’Oréal lags in Q1