Automotive
June 27, 2025
Alfa Romeo commemorated its 115th anniversary with a major event at the Alfa Romeo Historical Museum in Arese, Italy, on June 22. Image credit: Alfa Romeo
By Amirah Keaton
Italian automaker Alfa Romeo is placing storytelling at the center of its anniversary strategy.
{"ct":"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","iv":"2179903f27ccde9b88f7c1db0434ce0f","s":"09747048ba6ac15a"}
Share your thoughts. Click here