Automotive
June 27, 2025
Alfa Romeo commemorated its 115th anniversary with a major event at the Alfa Romeo Historical Museum in Arese, Italy, on June 22. Image credit: Alfa Romeo
By Amirah Keaton
Italian automaker Alfa Romeo is placing storytelling at the center of its anniversary strategy.
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","iv":"e4a8c01b2f2d4e8af9bef8053d022f1a","s":"d4bc91b56d84242e"}
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