Research
July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
By Amirah Keaton
Immersive technologies are creating new opportunities for luxury brands.
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","iv":"36fdc6f7a2ff8acfbba2f8aeeea6f0b5","s":"5f3e037f70ce6eee"}
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