Research
July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
By Amirah Keaton
Immersive technologies are creating new opportunities for luxury brands.
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","iv":"57576cd5ea88ead05e1f4d8e3438b135","s":"b3921f6434fe24c8"}
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