Research
July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
By Amirah Keaton
Immersive technologies are creating new opportunities for luxury brands.
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v1bSvBHI5YmvRQ1l86J+yJWaWGJEHEwVuAyYVIjb8V0LsOm4Uw3oLsFSpaoWfn8nuquMTT4blcpwsp+9oBUr01gT4LssNKrWSC1zuwV04fgLFBN3ny6wFVrCxUFPa4j\/lKsD7yo1paZp4ig5vx1cpn3arl4vtMG1wwWLw9YrAtdYJHZ+n+ZTXSU3FYFCGr\/MSdYXXJQS4emXcBumN2ypyNUG2xq\/YmUa48rp+sfKryMlIThgcciQV2CIl1jcrf+OcqQmU9SoX17lFGlk+rFC\/DFQhH5IuhtQE1YPmKdQ9vB8a0OZ+GmIOW3zzeDZhW+bGeSR8conjfRJkyOty5r\/pGq\/nYjcZWqqCVNffw9Iy9nka2+LhIHTntexbK4J6ZwlvWGzOdvPd8nhN6V1o9GYDIi5RKeDeCvPn1lUtodoa8uOAquYVtnH\/LPL2JA7hJM7\/QOMgU7Yf1\/A5A9vxUMITkLu71nzknoL1gCsWB7vLfrsChlI1bFlGR1aVjoUQSLkCQ5K7zeha\/ohl1ICRohXa9uyjCv71iATBvTsKoviQDgws1NotmNXleXZ9zrTC\/a5YyQwT+vehM9IcM3lFJDRwheJ1cxZrf4a1yJUrTne4WPGP\/u+hRcmxU40gYUS0uL\/Cjseyoz2Nzc26VKuQebITX\/SQM+NZUP\/MJicZSHhtgEMZEM86BVLV4HKyfCAeN6AfsmA6UrRgSreyvNZqdoibnqFgN91aE670Yog+OKjkKkhLq+JZ71GnSu2pbjfNaNvQKgKfJzafu6j1aYpt8owKmMawJMAH1Z16Bx32OF2NhAFiI3J\/5oNO3Tgf4GmpNoLpoSLWKR2wo0G8wn\/\/cWWNAvDlCvUWXwlrsopO0beJmU2D5hxjuX0f4zr5ABNy3VmKz+OXEd3zWVAHYqByRjyf9NUAS4QuJAbJhD9+Yk3KItW37YEm5brRR83Cfdh8XEVgyb9p1o9GpDZ+FYRgVZhoN6OnaOS+wUmm5TSPDTxp5lPM94qQHS88RWeX0KuvLabd73+KcasJWWatrBYKz9lx7b1JKxiZivvcswrzEr2AwgaWSJSg7uX5IU4XnHj8udUPb54+yNiPrRwh0j\/jgjsI1OBfaJGvc7LnhlFU4gzBu9J3cONvH2OOLM3ZN0jfeHZlRa40\/UKKGrhrgapncVIsShKEe1BQhKlWj1AwyYjV5tfD9d0v5WdYHvkSsHVeAd9y+2DsLMW1nJjH+qBvW+XHbOgXmnPj8EwgEH50t3RJGhxMQ9nLNty7BIJQpFYQ8RrVQeYdBvIMaH6Hk2bQbe1V1AgvgGvL8xidvDIi8WYCokK4b3VduuWRH\/kBL83Ti3WlEERQuptDP76DrduxoKrV8u0I6PsITA4ufTeAtolK2c1IjQpVszlOb1MLYhm10BhNTFkD1u9inEBHDZy4Kqj02NbYBsjHd2WAboXndyAOTY0honFoLREjTnya\/+EcNQvplpL9Dj7POL1KGKE8mc51tGzOUmmWj9tEd\/SQl3TIQKO72YAAf1TXytvXO4V0ALIn03R24AFzUW1PyjE+nWntD++Nq3MnQX+Za7VoA2NmlpgTboArcCT9scojDMHxaZEAxMWTRGPFMtDliGT2kCDziskZO+ZoT+GKWCHyJrAPYTtINlOSqYL5Js1JJTn0wfEo\/It2WY654k1lK17lU3rIgjkgpfHcAfHQrtKggfVR6344LvesG2o1xTk1d6MxY20aiF5\/HLFTNnYaX7WEsRV2a3eFPofzUW6ERPdWqPijLyWcZfDvrpnkzBhQ4M70jiLLXdb6n3BzmZbxs+4EiSLSYRrljxoEtJrO1+tq\/GgXtb5E43k7htEzbvT3MUfj8oaaxq6jX4+a+LTQF3QJFsz\/Re\/8NPhkeqYCDatYDcQjdyRYokldflbqjFn4RtLeYtRDrEFLrWC2kqMrc+puJR5mvElU52YoEECACUjAhz4S0FNdo53K5c0E7UbsJXvk96moSCwwmDFFjFYtM7o5dV71oV04M6N2cZoEToSPTuJYlZSu4inQ4pWif5mbcwqhhWDnWVjXQbt7RSrEbQ94aH0kn4iLFSb9LVY2rrVfNlXVRyP2l2gYeYYPSZDI1lkY6+F5HfqulOjB6RQpj2yzaqxyOmy3WBrEhcrydydMnbI8JpNgbbdGUsewliu6VrXq\/UlYuQcE7TGNCzcNefbfzGrLgLGnskBXX3IMLKiwuYmEjxbY1K4ocLXVKUp\/\/nGkGPhloMYqGRJDmuFQgHfiSIR8XszvVQFvNlNXYnhgkb79RzuXpNLH\/oroJy2An4KGFUT0kqKDGbhmITU16MtU09JQId6ptqI7LdSyKWDc52YO2io5gwrByCifUFWcxAQnzP9npKYg8YthwVCKcz0laB7AtMZaYnQwflfyr8a1W1lTGBptF6xolnaUAUFLvhrdNbnjJQIt9mC8dW7lGxcLGJSN+P8hI\/FAZBGTaq35nyb\/d5FqwlxC5cuhxxm+TIbgbMzdyTp8En4N+GCpgRE0bMguDYJoyxnA9B7ny+faxfNfqVLyyD7jFzmRlYmPBSFomf8JKafTLB9mgFzmtgtIdgopJRFcr3Q8Rigy7seE\/OrtFcLij7CxXadqf1C4XZ0zXVeRzNLlQcNktdUbBUAJmdz47zNnkpMO8fLVdGxIZsEIOwshKr9gFdTEAqNR1oWXRs4oT1tkCZg\/xiojE5KhRJbOleAP+CZUF1Kd5fSFB1UZhih0DBCx5AwjVySugPSS2Rnhb77Qck\/bnzwuwo87Bh6pv3xAUU9+EspebnGLTM2KLifmmRWtFeFIvZf4rDynWFd2CuZ+HtYyZv\/JW9\/Eh3N5lJVxNDu45hUW3gUPtbN3anLf7r+bS2ak+CxYNZFlXAxGEbl74lzdzyLExyiIAvKzM7WiT+MrYDcF2vHhEV6OOHF6ixUZMfe4O8wVUerGjQh03K7Bhb0LW4FyY4NE6TaPAH7QI8QZAS40knnT6eBKcjFwHmSvpk76d\/5yfcWa8OVLUgx1Ta4FSQZZ9Ja8pThOFNozkhMI49lj9+SmTbMjGDrKud3266kczQLqGT87ipFVGqkywcd\/rUPDOcKIB\/snOBQxZnW21V\/gPFjYINKrZPiZLfz6UnvF4xDDef5DKWtFP3K83mlLuSPWp8s4z5yr6u\/2H6aK\/eTUwe1GH19ku6nt6GUyEy7jXZ9FIfepPwV9FazEpGuJVnni0P50d0mlW3R70DeUbw8ixc8GmEbnLIeOJnCU0OnRvQsHbJ35lWOKUsSmL\/Sxc0pRWwEC4Lt8iLjSFEqQB9GWLMTI20L+hZTYZ3rmESeva1vhINkGBEgYHonrxN8lvP0f4EGA2AaAlyZCmNgCQWZSGxKLFXPYFROO5r+7FPWaudo8ugDpNBp6Xjv05Myg0fcXiTSx5T8itz6YSSzolXEtMx1JEb3GRlX66HIWWWIGOkBb\/UeOB2fM4G8ZZ5C7b3tNapgn1xZ62gJR3EzQRRayLjDZ4Ychx2sbB9y2hQEbbAopRbOCQJH93tEcotHZFi\/gxq8Uzl+IRZrFDP3le6c2orfT+5ayjO9A6zFY7g6P6Cyl6gN9NfNgpSnBFYQSf\/uLSQaIM7OliCeJPZVcikROr2+pd3caSwrBMvIbS0SYGdOfyejFiX\/laup1dUHDAeZi1YdWQIs0kXB6bXNBZvWu2LWJjGa1Hv9mxVmrLUDGRMcXlyYI25YrR38NX4aCS7X5muKWeBYsQCXAbvVMcoSs+ZJ0V6gPNnnzB0z7QXjNhyhHUG0k1i4Jeoyh9\/C+uGZQiB8pTNxl+pZvNUyYgiw==","iv":"f61e0dba66ae28a88be55248049c92f6","s":"3b237bc67fd239fa"}
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