Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"795a8218cba3729a1ca5b4241dd978ca","s":"18112349ee221a85"}
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