Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"6a1fa5a6118982b33060a2c0b785815d","s":"9540b6236327da79"}
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