Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"ac7f9d5d0afb92ab392966395dc1c101","s":"fd5e992850ce6240"}
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