Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
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","iv":"cd47a981377ad6a0caa4fe4119f180d6","s":"93d272520c2bd9ce"}
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