Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
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","iv":"eeb57e66b5ad44aa45dce92bb02ddb25","s":"c086b4510e79febc"}
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