Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
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","iv":"8ef8db2ae6120a90e3cd4a8fdc86f577","s":"f801e6ce7a9aaaca"}
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