Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
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","iv":"cf490d352cdd22632758873ea73eb4b9","s":"dc344aa09f1d2c3f"}
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