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Apparel and accessories

Rising stars headline latest ‘Be Your Own Boss’ campaign

August 27, 2025

The latest chapter of the “Be Your Own BOSS” platform taps the brand’s global cast of representatives. Image credit: Hugo Boss The latest chapter of the “Be Your Own BOSS” platform taps the brand’s global cast of representatives. Image credit: Hugo Boss

 

Two new actors join a returning cast of ambassadors for German fashion house Hugo Boss’ core brand.

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