Food and beverage
March 19, 2026
Creative vision guides the new promotional placement. Image courtesy of Patrón/Austin Nelson
By Zach James
Mexican spirits giant Patrón is crossing over with a cinematic visionary for its latest global campaign.
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","iv":"1f5d96f828ff9e5d0079a75360657a3e","s":"4f73e2303961083d"}
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