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March 25, 2026
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Food and beverage

Patrón teams up with filmmaker Guillermo del Toro

March 19, 2026

Creative vision guides the new promotional placement. Image courtesy of Patrón/Austin Nelson Creative vision guides the new promotional placement. Image courtesy of Patrón/Austin Nelson

 

By Zach James

Mexican spirits giant Patrón is crossing over with a cinematic visionary for its latest global campaign.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  8. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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