Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Lexus releases custom marketing tied to Universal’s ‘Wicked: For Good’

October 16, 2025

The new campaign’s hero film, “Magic in the Air,” stars “Wicked” director Jon M. Chu alongside his wife, Kristin, and their daughter, Stevie Sky Chu. Image credit: Lexus

 

Toyota Corp.’s Lexus is launching an integrated campaign ahead of the release of a highly anticipated film sequel.

To read the entire article, please subscribe or