Research
January 8, 2026
Over 50 percent of American shoppers utilized AI as a resource during the holiday shopping window. Image credit: Bluefish
By Kiran Gill
Paid advertising played a minimal role in shaping what consumers saw in AI-powered shopping recommendations during the 2025 holiday season, according to new research from AI marketing firm Bluefish.
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","iv":"a9864a4131d14a38d3dc7f3ebcc313ea","s":"89b8a58665a8a307"}
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