Central to the effort is a docuseries — the Swiss watchmaker's first — that chronicled the journeys of its brand ambassadors, from tennis players Coco Gauff and Carlos Alcaraz to marine biologist Sylvia Earle. Entire article
Collaborating with retail partners such as Shopify, the tech giant has developed an open-source tool set to advance agentic commerce, detailing the launch at the National Retail Federation's 2026 Expo. Entire article
