Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"47385262158fd92504f0ac776355cc4f","s":"589f9d78ceded179"}
Share your thoughts. Click here