Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"a3beea6cb2f73b1ac7d1287743d731c5","s":"83c34ff8cdeb7b6e"}
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